Lisa Ierardi
With over 25 years of experience in advertising, marketing, communications, media and technology, Lisa is recognized by her peers as a results-driven marketer, with a creative instinct for what drives people to become brand advocates.
"Being part of Blupact Strategy Group allows me to deliver insight-driven strategy, creative excellence, and seamless execution. Our goal is to simplify the creative and planning process, providing you with the foundation, tools, and playbook needed for long-term success and clear growth metrics."
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For Lisa, your marketing effectiveness is personal.
That’s why she’s bringing her passion for insight-driven marketing strategy and operations to Blupact’s clients, helping your brand stand out in a crowded marketplace. Clients trust Lisa for her ability to inspire creativity, simplify complex objectives and her unwavering commitment to excellence, driving results for every project, big or small.
25+ years leading global brands and agencies.
Lisa has extensive experience across various industries, with particular expertise in financial services, consumer packaged goods, travel & tourism and health & wellness. Global brands and agencies, including Citi, Discover Card, Visa, Emirates, IPG, Dentsu, Havas, and WPP, have relied on her leadership and strategic guidance to thrive.
A record of driving rapid growth through modern marketing strategy and organizational leadership.
Lisa has built top-tier marketing teams for start-ups and global companies alike. She’s known for her strategic clarity and communications – everyone understands the objectives and is equipped with what they need to hit brand goals under Lisa’s guidance. Recently, as the marketing leader at 360 Market Reach, Lisa drove rapid growth, recognition from Restech as top firms to watch, leading to its acquisition by enterprise leader, Leger.
Active champion and leader in DEI training.
A recognized innovator in DEI advocacy, Lisa helps organizations implement DEI training, mentoring, and employee programs. A champion for women, LGBTQ+ and accessibility, designing experiences to fit everyone’s needs. She has ensured client teams receive coaching in inclusive marketing practices. She has participated in several key organizations, including GLAAD, HRC, NGLCC, and IGLTA.
Earned recognition in advertising and marketing for top brands.
During her tenure at Microsoft, Lisa was celebrated as a top performer and honored with the prestigious Circle of Excellence in Leadership Award. This included her ability to lead a global team of product, marketing/advertising, media and technology experts to solve complex business objectives for top agencies and advertisers.
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