Diane DeCandio

Bringing over 25+ years of experience to the drawing board, Diane is a leader in creative excellence and innovative design solutions. She leads the creative process to deliver top-quality visual solutions designed to drive results.

“Through Blupact Strategy Group, I’m able to help companies reinvent and innovate their brand to stay competitive and ensure their legacy for generations. By exploring new creative directions and crafting fresh, compelling visual identities, our team plays a crucial role in shaping the future for our clients’ businesses. Together, we influence and change the way customers, employees, and the market perceive and connect with the brand.”

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For Diane, your
branding is personal.

That’s why she’s bringing her passion for user-centered design to Blupact’s clients. Together, Diane will lead clients and their teams through the entire creative process, from concept to completion to revitalize their brand for the next generation. Diane brings a unique combination of strategic thinking and artistic flair to client projects, ensuring that every asset not only meets but exceeds client — and consumer — expectations.

Led award-winning creative teams for 10+ years.

Diane has led and inspired the in-house, award-winning creative team at PSCU for more than ten years. One of her biggest strengths is building successful creative teams and fostering a collaborative environment where innovation thrives.

An expert in rebranding for business growth.

Recognized for her knack in transformative design, Diane has led multiple successful rebrands, redefining company identities and positioning for future growth. Under Diane’s leadership, brands not only adapted to shifting market dynamics but also emerged as industry leaders.

Creative visionary with more than six awards for annual reports.

Diane’s leadership significantly enhanced PSCU’s reputation and elevated its brand presence, ensuring it was recognized as a leader in its market.

Strong relationship management.

Cultivated strong relationships with key clients, resulting in a increased repeat business and referrals.

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