Led by experts.
Driven by results.
Blupact is a strategy group with a unique ability to deliver collectively on brand purpose and growth across insights, culture and marketing.
A new standard of brand experience – one pact at a time.
Blupact transforms brands with insights that create a roadmap for building trust and inspiring lasting advocacy in your teams and customers. Our unique solutions leverage innovative methods to align your brand and culture. By prioritizing what matters most, our strategies empower brands, from startups to global enterprises, to deliver on their purpose and values for long-term success.
Meet the leaders who are changing the way people connect.
Blupact was founded by women with decades of collective leadership experience, each driven to create strong consumer-employee experiences that generate real business growth.
Vanessa Dziura,
Chief Insights Officer
Bringing 20+ years of experience in global qualitative and quantitative research to Blupact’s clients, Vanessa is recognized for building high-performing research teams that marry innovation with insights for even bigger impact.
Lynn Heckler,
Chief Culture Officer
A 35+ year industry leader, Lynn knows how to create cultures of engagement that ensure high-performing people thrive. The organizational cultures that Lynn has been instrumental in shaping have been recognized by Forbes and Gallup as Best Places to Work.
Lisa Ierardi,
Chief Marketing Officer
With 25+ years experience leading growth for global brands at top agencies and firms, Lisa serves Blupact clients by building insight-driven marketing and communications strategies and operations that turn employees and customers into lifelong advocates.
Diane DeCandio,
Chief Creative Officer
An award-winning Creative Director with 25+ years of experience leading visual design teams, Diane blends strategic thinking with artistic flair to ensure Blupact clients receive compelling visual solutions that resonate with their employees and consumers alike.
Our Values
Excellence
We hold ourselves accountable to extraordinarily high standards in every aspect of our work, constantly raising the bar to outperform and deliver top-quality, measurable results.
Respect
We value and appreciate the contributions and perspectives of others, treating everyone with dignity and fairness, and maintaing a positive, inclusive workplace culture.
Collaboration
We work together towards a common goal of growth. Leveraging diverse perspectives, skills and shared knowledge, we foster a supportive and cooperative team environment.
Creativity
We foster innovation and problem-solving by embracing diverse ideas and unconventional methods. Our expertise lies in delivering insightful interpretations of complex business objectives and data through exceptional design.
We invest in change and advancement.
As a women-owned and diversity-focused team of founders, Blupact and our partners practice understanding all people and their unique differences across our services. We also play an active role in elevating our contributions with valued associations.
Let's connect.
Ready to grow your brand? We’re here to help.